Tyler Durden Meme Generator
The first rule of the work Secret Santa is that everyone knows it was Dave. The second rule is you still say "thank you, whoever you are".
The first rule of the flat fridge: you do not touch Tom's oat milk. Tom has written his name on it, the date and a small threat.
The first rule of the family group chat: you do not mention the wedding seating plan. Not since 2019. Not since Auntie Sue.
The first rule of the cheap pub near the office is you do not tell anyone at the office. Somebody did. Within a month it's full of lanyards and the pints have gone up 80p.
Why it caught on: Brad Pitt's "The first rule of Fight Club is: you do not talk about Fight Club" in Fight Club (1999) came with a template built in, and every secret club since has borrowed it.